Alexandre Herchcovitch, 41, doesn't know if he loves Brazil or if he should leave it. The country's top designer was at the protests that occupied São Paulo bridges and riverside roads on June 17. But he is considering seeking political asylum abroad. "Just ideas," that have been crossing his mind, he says.
"I don't feel attached to São Paulo. I have absorbed everything the city had to influence me," he said a year ago in an interview to a website.
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Even so, he took to the streets with São Paulo residents. "I walked a kilometer at the most, after two hours waiting to start walking. The next morning, his Twitter account caused virtual turmoil. The sentence he posted: "Why aren't there protests like this in the North and Northeast? That's where the corrupt politicians are elected."
He said the message came from a hacker who had invaded his profile, now cancelled. "I don't want to expose my life like that again."
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Perhaps the distance from the national identity is one of the ingredients that made him big in fashion. "He was the first to feature an international concept in his style. It wasn't a Brazilian style, it really isn't. It's universal," says fashion consultant Costanza Pascolato.
She believes Herchcovitch could design here or anywhere in the world. Especially because he could easily pass as a foreigner because of his last name, although it is pronounced with a Brazilian accent. Its origin is Herchcovic, from Poland, where it is pronounced in a similar way. Folha 's section "Erramos" has already corrected his name four times, with nine consonants and three vowels